Festival | Sustainability
We are what we eat, and we can say that societies and cultures have always been shaped by food and nourishment as well. It is in the name of food that human relationships are born—love, closeness, and solidarity. The civilizations of the Mediterranean are children of bread and the olive tree, a gift from Athena. We therefore seek to enhance ancient flavors and genuine products by rediscovering dishes and foods from the Mediterranean tradition; to aspire to relationships that are less hurried but deeper; and to propose, starting from our shared past, a different way of building and looking toward our future. Our commitment also includes the creation of a sustainable, low-impact project. Indeed, the very first edition of the Cerealia Festival was recognized by the Province of Rome among the EcoFeste 2011.
For this reason as well, we aim to invest increasing energy in this direction, paying particular attention to the production and organizational supply chain and, especially through promotional activities, encouraging the public to adopt behaviors and lifestyle choices that are as sustainable as possible.
Sustainability Manager: Gherardo Dino Ruggiero.
Notes for the Public and Participants
Our commitment is to create a sustainable, low-impact event. Therefore, for all activities scheduled during Cerealia, partners, staff, and the public are invited to follow sustainable behaviors, both in the choice of transportation and in attention to the selection and use of materials, as well as their recycling, recovery, or final disposal.
Systemic Analysis of Cerealia 2013
The project work by Fabrizio Picchiarelli for the Master’s program in Food and Wine Management is a concise study of the Cerealia 2013 festival, analyzed from the perspective of systemic design. It begins with the concept of industrial design and, in a more general sense, traces the evolution of the guiding principles that lead to food design and to a holistic vision of the subject. The concept of systemic design takes shape and expands until it becomes an approach to life. The work then addresses the myth of Ceres and her ancient celebrations, the Cerialia, from which the Cerealia festival draws inspiration. The festival is subsequently analyzed from different perspectives, seeking to identify its strengths and characteristics that are still not fully expressed.
