Press release Cerealia 2013

Cereals: taste and well-being
From 6 to 10 June 2013

Press release Cerealia 2013

THEME: 'Cereals: taste and well-being'
HOSTED COUNTRY: Greece

From June 6th to the 9th 2013, “Cerealia. The Festival of Grains. Ceres and the Mediterranean” returns. The third edition of this cultural festival – devoted to the world of grains – is organized by M.Th.I., ArcheoClub of Italy- Rome district, Creare e Comunicare, in collaboration with the Embassy of Greece in Italy and the Città dell’Altra Economia; with the patronage of Soprintendenza per i Beni Archeologici dell’Etruria Meridionale, Regione Lazio – Cultural Office, Province of Rome, Roma Capitale - Cultural Office and Historical Center, and many other institutions. The festival is an international event, focusing especially on the Mediterranean area and, in order to enhance cultural exchange, each year Cerealia is dedicated to a different country. Previous years the featured countries were Egypt and Turkey. This year the host country is Greece with a special dedication to the Region of Crete, famous for its centuries-old culinary culture and its traditional cuisine. The delegation of the Region of Crete will present its artists and the flavors of its typical foods. Antonio Solla, the Honorary Consul of the Republic of Greece in Sardinia, will be the guest of honor at the National Archaeological Museum “G. A. Sanna”. Culture, environment, territory, society, economy, food and tourism are the themes of the festival, presented through varied activities, such as round tables, meetings, performances, food tastings, guided tours, exhibitions, workshops for children and adults and more. The festival will present many activities in different locations, such as the Valentini Palace, the National Museum Romano at the Terme of Diocleziano, the Etruscan National Museum of Villa Giulia, the Città dell’Altra Economia at the ex Mattatoio, the beautiful location of ISMA (Istituti di S. Maria in Aquiro) at Colosseum, the Regional Park of Ancient Appia. Cerealia’s program doesn’t stop in Rome: guided tours, performances, food tasting, cultural and educational activities will also take place in Ariccia and Albano, Tarquinia, Rieti and in Sardinia … Alberto Angela will return this year as guest for the opening ceremony and we would like to mention among the speakers, Louis Godart Consultant for the Cultural Heritage of the President of Republic. Among the other special guests are: Tiziana Stefanielli MasterChef 2013, Nicholas Supiot Breton peasant baker of the network Semences Paysannes, Sara Papa, Teo Musso of Baladin, brewery of the year 2013. Many experts of culture, communication, economy and nutrition will speak in different debates and meetings, and conduct workshops. Cerealia’s promoters and partners, through a project that enhances the rediscovery of local cultural heritage, intend to safeguard the value of land and indigenous culture. In Italy, where the local economy is suffering, there is a risk of deterioration and destruction of the economic, cultural and culinary heritage that is valuable and essential for physical survival. Cerialia is more than a festival that aims at fostering sustainable choices, organic food and carbon neutral production. Cerealia wants to rebuilt the chain of value between the farmer and the consumer’s table; reviving old customs and traditions based on respect for the earth and its bounty. The goal is to create a virtuous chain, which can contribute to a culture of shared experience for citizens, while maintaining those things that have attracted tourists to Italy for many years: the culture, landscape and gastronomy of the Italian countryside.

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