Cerealia is a festival held every year, with a national / international exposure. Activities are planned in 4/5 days in June (always including June 9th, the date of Vesta’s rites); some activities can anticipate or follow the festival, focusing on the dates of Ceres’ Ludi (April 12th-19th). The key themes of the event are: culture, environment, territory, society, economy, nutrition, tourism. These will be addressed through activities such as conferences and workshops, meetings and conversations,performances, gastronomic tours, tasting and themed menus, guided tours, exhibitions, installations, etc.. Cerealia is supported by a scientific committee which includes relevant professional figures of culture, research, communication, economy and nutrition, etc.. The operational structure includes a network of organizations (public and private), working in synergy for collaborative content management and activities, coordinated by the promoters of the festival. The executive producer is M.Th.I..
Our goal is also to organize a sustainable event with a low environment impact.
Cerealia’s organizational structure adopts the “glocal model“, a neologism that defines an operating model enhancing the work of various actors / partners at local level, while the network is the tool for the global dimension and international work, the design and content of activities. The intent is to use a “light” organizational dimension, not involving the multiplication of central apparatuses, but using the potential of any structure attached to the festival, acting as a cultural network, in which cooperation is aimed to achieving a single purpose shared by different entities, both public and private.
Organizations participating in Cerealia as “partner”, make available to the project their material and immaterial know-how, in terms of content, facilities and human resources. The various partners work in synergy with the coordination entity MThI, who treat the choice of the final content and the process management. The division of tasks are developed locally. The glocal model then enhances the appreciation of differences in the management of the Festival on the individual territories; in the relationship of each partner with the reference area, in the approach to the planning of its activities, in a dynamic that takes into account the principles of sustainability and intercultural .
This approach allows the partners to capitalize the Festival on its own territory, thus adhering to an event that they feel part not only ideally, but also for concrete details. MThI - in collaboration with partners – is responsible of the general organization, planning and defining of the guidelines for promotional activities.
Cerealia is not only nutrition, because today grains are used in cosmetics and personal care, clothing, home products, children care, for energy production. The dates of June related to Vesta’s rites in Rome will see the revival of a diverse set of events, connected with culture, history, local products, wine and food, trade and popular traditions, which will enliven historical / archaeological sites and commercial structures, connected to the world of grains. Simultaneously, on the whole national territory, celebratory format will be activated, locally built on a shared basis, where the grans producing companies, associated with the producing and commercial distribution, catering companies – also in unusual areas such as cosmetics, clothing, distillation, ecology, etc.., – will present themselves to the public, offering its own history and activities, in seminars interconnected with cultural, historical, anthropological activities and performances.