Slow food and Sustainability


We are what we eat and we can say that the societies and cultures have always modelled on food and nutrition. It is in the name of the food human relationships, love, closeness and solidarity are born.

The civilizations of the Mediterranean are the daughters of the bread and olive, donated by Athena. Let us therefore enhance the traditional flavours and genuine products, re-discovering traditional Mediterranean dishes and foods; to aspire to less hasty, but deeper relationships; to propose, from our common past, a different way to build and look to our future.

The commitment is also to make a project sustainable and low-impact. So already the first edition of the Festival Cerealia has been recognized by the Province of Rome between the EcoFeste 2011.


We also want to invest more and more in this direction, paying particular attention to the production and organizational process, and in particular encourage the audience to behaviors and lifestyle choices as sustainable as possible, also through promotion activities.


Our commitment is to provide a sustainable, low-impact event. So for all the activities planned during Cerealia we invite partners, staff and the public to follow sustainable behavior, both in the choice of means of transport, both in attention to the choice and use of materials and their recycling, recovery or final disposal.

go to the Manifesto for Sustainability Cerealia.


The project work by Fabrizio Picchiarelli for the master’s degree in Food Management, does not pretend to be exhaustive but is a brief study of the Cerealia festival 2013 analyzed from the point of view of the systemic design. The study starts from the concept of industrial design in the more general sense and it traces the evolution of the guiding principles that lead to food design and to a holistic view of the matter. The concept of systemic design takes shape and swells to become a way of life. The study then goes on to deal with the myth of Ceres and her ancient celebrations, the Cerialia to which the festival is inspired. The festival is just analyzed in different ways trying to evidence its strengths and characteristics still poorly expressed. Finally, the author presents a few guidelines for temporary installations according to the principles of the systemic design.